MailChimp is the number 1 email marketing programme in the world, which is why it was a no brainer to team up with them.
This was just the first event of many and was an amazing chance to help founders understand the true potential of email marketing, as well as check out MailChimp’s official headquarters in London.
MailChimp is part of Intuit, which is the parent company for other well known software like QuickBooks.
So, the MailChimp office was part of the larger Intuit office.
We decided to go for a breakfast event, where members go to eat and drink coffee with a view, while learning about how to achieve huge ROIs from email marketing in 2024.
Why email marketing in 2024?
With so much focus on social media because of the vanity metrics involved, people neglect email marketing, despite the ROI being the highest of any form of digital marketing.
The average email marketing campaign gets an ROI of 42%! And open rates are often as high as 70%+ with good quality email lists.
Compare that to your reach of 2% of your social media audience!
It’s any wonder why people spend so much time on social media.
Email marketing is one of the most underestimated forms of digital marketing in 2024 and we’re on a mission to show you how effective it can be.
Benefits of the email marketing masterclass
The MailChimp team delivered an incredible presentation to show how MailChimp can be used to create effective email campaigns for any audience size.
Moreover, they demonstrated their new AI suite, which allowed people to just pull in their own brands and have email templates be created at the touch of a button which are on brand.
Not only that, we were able to mingle with other founders, compare notes when it comes to email marketing campaigns and get a discount on the MailChimp software!
